The main concern is to justify the interval scale.

Likert-Type Scale Response Anchors. NEVER use 1 as the positive end.” A point on the Likert scale. Clemson University. It’s time to create and conduct polls and surveys. AidaForm is a cloud-based service allowing you to create online polls and surveys. Clemson International Institute for Tourism & Research Development, Department of Parks, Recreation and Tourism Management. One of the most common scale types is a Likert scale. Likert Scale Response Anchors Details Category: Methodological Issues Last Updated: 31 July 2014 Named after its inventor, Rensis Likert (pronounced "lick-urt"), a Likert scale is commonly used in survey research. Likert-type scale response anchors. 3 – Slightly unacceptable. Look at the following two scale design options that could be used on a customer satisfaction survey: You likely have encountered these scale types in surveys. Here is a resource for Likert-Typle Scale Response Anchors from Clemson University. For example, if you were analyzing participants’ responses to a health ratings scale, the text would appear as follows, A Likert scale (/ ˈ l ɪ k. ər t / LIK-ərt but commonly mispronounced / ˈ l aɪ. “Likert-type scale response anchors.
Likert scales anchor every point and try to encourage equal interval sizes. There’s more variance in larger scales, which has made the Likert scale the most common survey scale. Another great point from Spool’s talk touches on Likert Scales. involves the use of a scale. Don’t hesitate to download and consult the list of Likert-Type Scale Response Anchors here. Rob Balon advises to “always use the 1–5 scale, with 5 being the positive end and 1 being the negative end. Survey Scale Design Impact on Responses. A Likert-type scale involves a series of statements that respondents may choose from in order to rate their responses to evaluative questions (Vogt, 1999). There are a variety of rating scales that can be used to gather the opinions of employees in an organization.

Let’s wrap it up with theory for now.


Clemson International Institute for Tourism & Research Development, Department of Parks, Recreation and Tourism Management. Strictly speaking, a Likert scale always requires that all points are anchored. 2-Point Likert Scale Example for Agreement: This question is the simplest Likert scale question example where there’ll be just two option such as agree and disagree as two poles of the scale. Sample Likert Scales. Two lists of potential scales can be found here: Likert-Type Scale Response Anchors; Likert Scale Examples for Surveys; You may also consider using an instrument (including its scales) that one or more of the studies in your literature review used. 1 – Totally unacceptable. Citation: Vagias, Wade M. (2006). Technically, a Likert item is a single question with Likert responses, whereas a Likert scale is a group of items viewed together as a single measure. Clemson International Institute for Tourism & Research Development, Department of Parks, Recreation and Tourism Management. In this section, we will provide a general description of the main types of resumes, which type is most suitable for specific people and their respective samples. A 7-point Likert question might look something like this: Example Likert question response … Clemson International Institute for Tourism & Research Development, Department of Parks, Recreation and Tourism Management. Is it acceptable to use different point Likert scales in a survey? 2 – Unacceptable. Likert-Type Scale Response Anchors. In fact, it it the most widely-used approach to scale responses. Give it a try right away. Clemson University Level of Acceptability 1 –Totally unacceptable 2 –Unacceptable 3 –Slightly unacceptable 4-Point Likert Scale Example for Agreement: This question will have two poles which are linked with intermediate agreement answer options.