These types of stunts in ads do tend to become less impressive as technology and creative camera angles can make anything seem possible. The effectiveness of celebrity endorsements: a meta-analysis Johannes Knoll1 & Jörg Matthes1 Received: 18 February 2016/Accepted: 25 September 2016/Published online: 12 October 2016 # The Author(s) 2016. The general belief among advertisers is that advertising messages delivered by celebrities provide a higher degree of appeal, attention and possibly message recall than those delivered by non-celebrities. In the most recent Apple iPhone advertising campaign promoting and humanizing the phone’s Siri feature, the company decided to recruit the quirky actress/indie songstress Zooey Deschanel and high profiled celebrity, Samuel L. Jackson to showcase Siri’s capabilities.

Samsung last year invited a well-known pop singer Maroon5 Levin combination of Note4 endorsement, but when used in a Twitter post after he is iPhone. As PYMNTS has previously reported, the original celebrity-endorsed products date back as the far … Why do celebrity endorsements work? Let’s look into what that means. Published Wed, Mar 23 2016 2:15 PM EDT Updated Thu, Mar 24 2016 9:32 AM EDT. David Beckham, Samsung's Olympic Games Ambassador, plays to the beat of Beethoven with a little help from the Galaxy note and the phone's "S Pen."

Samsung hints at partnership with BTS.

We’re seeing a trend of celebrities, when becoming the spokesperson or “face” of a brand, taking on titles like investors, creative directors, and advisors that imply a much deeper level of involvement than simply being in a cosmetics company’s ads. Celebrity-backed brands are nothing new. The Korean company's dominance of the Android market, making it the de facto choice for non-iPhone users, is …

Celebrity endorsement deals have been around for ages.

Unlike its crosstown rival, it is rare for Samsung to feature a celebrity model for its Galaxy S campaigns.

Learn about LinkedIn endorsements, including what they are, how to get and give them, examples, how to manage them, and how to delete them from your profile. Samsung Celebrity Spokesman LeBron James Says His Galaxy Note Makes Him Sick I love Samsung’s celebrity endorsements, always so entertaining:

endorsements and its overall impact on consumer brand loyalty. 14th Mar 2014. This week’s incident is just the latest in a long line of celebrity endorsement fails.

Samsung desperately wants to be hip. Lil Wayne helps Samsung reach viral success.

Apple Surprises Fans with Celebrity Endorsements admin | May 18, 2012.

These social media campaign examples are just a sample of how brands have successfully used celebrity endorsements. Celebrity endorsements are capable of manifesting both favorable and adverse effects for the brands with which they associate. A lot of lessons can be taken from analyzing celebrity endorsements on social media. In many ways, before social media came along, this was the ultimate influencer experience brands could hope to gain.

The biggest celebrity tech endorse-o-fails of all time ... Michael Bay fled the stage during Samsung's TV launch at the 2014 Consumer Electronics Show in …

Related: 10 Richest Boxers Of All Time. With 20 endorsements in one year, Katrina Kaif is quite a popular face on the small screen!