"The designers Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of ""super normal design"": alongside examples of anonymous design like the Swiss Rex vegetable peeler or a simple plastic bag, there are design classics like Marcel Breuer’s tubular steel side table, Dieter Ram’s 606 shelving system, or Joe Colombo’s Optic alarm clock of 1970. Jasper: My opinion is that the design world has drifted away from normality, forgotten it's roots and the basic notion that we designers are supposed to take care of the man-made environment and try to improve it. With products by Newson, Grcic, the Azumis, and the Bouroullecs, it also represents the generation to which Morrison and Fukasawa belong. Jasper Morrison. His designs are expressions of the ‘super normal’ design philosophy: rather than seeking unusual or extravagant results, he often breathes new life into proven solutions by means of reinterpretation, further development and refinement. Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of super normal design: alongside examples of anonymous design, there are design classics like by Jacobsen, Rams, Bill or Noguchi. Super Normal is a manifesto in which Jasper Morrison and Naoto Fukasawa illustrate their idea of what design ought to be: objects that measure up to the reality of everyday life. Super Normal began with an understanding or rather a gradual noticing that certain objects, usually the more discrete type, and mostly, though not inevitably, anonymously designed, outperform their counterparts with ease when it comes to long-term everyday use. Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of super normal design: alongside examples of anonymous design, there are design classics like by Jacobsen, Rams, Bill or Noguchi. Select exhibitions [ edit ] 2006, Super Normal , curated by Jasper Morrison and Naoto Fukasawa at Axis Gallery, Tokyo, Japan [4] Staying true to Morrison's so-called super-normal … Jasper Morrison. Super Normal: Sensations of the Ordinary by Jasper Morrison and Naoto Fukasawa, is the accompanying book to the Super Normal exhibition. With products by Newson, Grcic, the Azumis, and the Bouroullecs, it also represents the generation to which Morrison and Fukasawa belong. His designs are expressions of the ‘super normal’ design philosophy: rather than seeking unusual or extravagant results, he often breathes new life into proven solutions by means of reinterpretation, further development and refinement.
Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of super normal design: alongside examples of anonymous design, there are design classics like by Jacobsen, Rams, Bill or Noguchi. Jasper Morrison has designed a modular sofa, a cubic-looking armchair and a simple plastic chair for Vitra. Jasper Morrison lives and works in London and Tokyo.

Jasper Morrison lives and works in London and Tokyo. SUPER NORMAL I was having a cup of tea with Takashi Okutani in Milan, during the 2005 Salone del Mobile, talking about projects underway with Muji and describing to him the Alessi cutlery project and how I was feeling this approach to design, of leaving out the design, seemed more and more the way to go. It has descriptions of many of the pieces in the exhibition including explanations as to why they fit into the Super Normal frame.

He has worked together with Vitra on a regular basis since 1989.

Super Normal is a bridge between the two worlds, an attempt to reunite them. The phenomenon of the super … In April 2005, a series of aluminium stools I designed for Magis was shown at the Salone del Mobile in Milan. With products by Newson, Grcic, the Azumis, and the Bouroullecs, it also represents the generation to which Morrison and Fukasawa belong. Jasper Morrison: My opinion is that the design world has drifted away from normality, forgotten it's roots and the basic notion that we designers are supposed to take care of the man-made environment and try to improve it. It's not easy to write a formula for the Super …