Innocent drinks are a unique business selling 100% natural fruit smoothies. In short, if you’re sick of seeing your unique selling point you’re implementing it correctly. Sometimes the HR world can be stressful… but then from an individual point of view I … Innocent drink case study analysis: Innocent drinks are a unique business selling 100% natural fruit smoothies. (Innocent drinks) There are many factors that contribute to the company’s successful development so far. It’s all about showcasing exactly why someone should buy (or buy into) something, right now (perhaps it’s bigger or smaller, quicker or lasts longer). Learn vocabulary, terms, and more with flashcards, games, and other study tools. Image copyright Innocent Image caption Innocent has expanded its range to fizzy soft drinks "He said we were a dreadful investment opportunity, and he wouldn't touch us. Although none are more important than each other to begin with, you'll soon discover a hierarchy of importance through the results that you gather. “It’s totally separate to my HR role. Having the support of Coca cola has helped innocent expand into Europe well. Innocent drinks has a long range of products which they claim to be made up of pure and fresh fruit and which are free from any kind of preservatives. “Unique Selling Proposition” (or point) is a marketing term, used to describe the feature that makes a product, service, business or person different. Currently Innocent can be considered as the colossus of natural fruit drinks in the smoothie manufacture industry. How to start a market stall in the UK. Sales, Purchasing & Marketing Marketing Strategy for a New Consumer Drinks Product Keri Cummings 200839204 . Innocent can offer total quality and a promise of 100% fruit which is the unique selling point that has driven their success and built a large customer base. A Unique Selling Proposition (USP) is a unique selling point or slogan that differentiates a product or service from its competitors. Below are 10 websites and blogs with phenomenal USPs. (Innocent drinks) There are many factors that contribute to the company’s successful development so far. Our strongest selling point at Savannah’s Smoothie Drinks ®, LLC is the unique taste of the different types of fresh juice and smoothie that we sell. Secondly, here it is not just simply the use of the word ‘Innocent’ that has stirred Innocent Drinks into action: comparing the get-up of the two products, there is little doubt that both the typeface as well as style of the Innocent Vitamins packaging are highly similar to those of Innocent Drinks. The Innocent office — Fruit Towers — has still kept many of the quirks from its young startup stage, such as an AstroTurf "grass" carpet and a picnic bench breakout area. Firstly, and most importantly, their unique selling point which is using just fresh fruit in their drinks. Sie werden synonym verwendet und bezeichnen ein Alleinstellungsmerkmal, durch das sich ein Produkt oder eine Dienstleistung deutlich von den Angeboten der Wettbewerber abhebt. There’s a letter from the founders explaining the nature of the deal on the front page of our website (we put it there yesterday as lots more people visit our site than the blog – … There are three main ways that you can develop a USP. Unique Selling Proposition, Unique Selling Point und die entsprechende Abkürzung USP sind feststehende Begriffe aus dem Marketing und der Verkaufspsychologie. This is easier for customers to identify with and remember. Innocent Drinks have effectively established this as a unique selling point within all their products through this method and effective choice of layout that successfully demonstrates this as an aspect to endorse healthy eating and a choice of diet that is beneficial to the consumer. You can never over communicate your point of difference. (Innocent drinks) There are many factors that contribute to the company’s successful development so far. The unique selling point at H&M is collaboration with famous designers. It already supplies retailers as far afield as the Netherlands, Denmark, Germany and Austria. Innocent is headquartered in London with a workforce about 273 people and a global network of more than 10, 000 traders over 13 European countries (Datamonitor, 2009).